Use me in the same way you would a plastic bag - to carry your shopping, books or packed lunch. made of light cotton, thin enough for you to take with you everywhere.

We don't think plastic bags are evil. We just think they're, well, rubbish. Of course, the more your recycle them the less rubbish they become. They can go from carrier bags to dirty shoe wrappers to impromptu bins - so if you use the 3Rs then plastic bags can be genuinely useful. Still, the fewer you use, the better.

So, why not use this cotton bag instead? Not only does it do all the things a plastic bag can do but it's also a stylish piece of arm candy for you to wow your fellow shoppers/ gymmers/ playmates with.

So next time you're offered a plastic bag, smile and say 'No thanks'. You won't save the world but you'll feel slightly good about yourself. Perhaps even a little smug (you'll learn to control it). Because, as you've probably seen on a plastic bag somewhere else, every little helps...