greentomato's mission is to offer you ways of being kinder to the planet without sacrificing your standard of living and without it costing you more, either in terms of quality or price. When you pick a greentomato product, you can be sure that it's the right choice for you and the right choice for your planet.
was the first product launched by greentomato. greentomatocars is an environmentally friendly taxi service that launched in London in 2006 with 4 cars and which now has a flourishing fleet of 60 cars and a huge number of loyal customers, proving that green products can be both affordable and of the highest quality.
is greentomato's latest offering. It is the essential starting point for people wishing to go green, containing a selection of green products for the home that reduce household waste, increase energy efficiency and save you money in the process.
A lot of what we buy goes to waste; some people say as much as 60% of the energy in our homes could be saved and a third of all the food we buy is thrown away. This is clearly very stupid and an obvious place for us to start changing how we live. By following the three Rs of dealing with waste, we can immediately reduce the pressure we are putting on the planet's resources:
1. Reduce 2. Re-use 3. Recycle
Resist that temptation to buy an extra pack of tomatoes just because they're on a 3 for the price of 2 deal – you only end up throwing them away. Don't take a plastic bag just to carry a pizza home in – use your hands. And every time you say no to something you don't really need, feel good about it because you're making a difference.
We don't believe in people walking around in sackcloths - they're itchy – but we do believe that where we can, we should be making little changes to the way we live. At greentomato, we're working very hard to make it as easy for you as possible.
The problems we face affect us all, young or old, rich or poor, so let's face them together. Jump on board so that together we can start learning how to look after our planet properly and live comfortable, peaceful lives.